About us

Hello, I’m Bibai, founder and the woman behind Christiana. I’m a wife and mother to four beautiful children.

You may be wondering where the name Christiana came from. Back in 2015, while conceptualizing the brand, I was pregnant with my second child and still did not know whether I was having a girl or a boy. Christiana was one of the names I had hoped to give my baby if I were to have a daughter. It turned out I was having a baby boy, and so the name instead became the foundation of this brand. In many ways, Christiana became another baby I nurtured and brought to life.

When I first became a mother, my relationship with fashion began to change, and that shift played a significant role in the founding of Christiana. I had always loved fashion and followed it closely, but family life and the demands of motherhood transformed both my daily lifestyle and my aesthetic perspective. I found myself searching for clothing that felt directional, versatile, and stylish without being overly trend-driven.

I know many of you can relate. So many women today are mothers, professionals, partners, and caretakers, constantly balancing multiple roles. Yet even amidst all of this, we still long to feel connected to ourselves beyond the titles we carry.

 

My vision for Christiana has always been centered on a woman who is self-assured and embraces her femininity through classic, thoughtfully made pieces that seamlessly fit her lifestyle. I believe fashion is an outward expression of who we are within. When approached intentionally and thoughtfully, what we wear has the power not only to transform how we look, but also how we feel.

Christiana was built on the philosophy that clothing can be more than something we simply wear. It can become part of how we move through life, express ourselves, and find confidence in the many roles we carry each day. At its core, Christiana is a lifestyle rooted in making elegance feel effortless.

Every piece we create is thoughtfully designed to be worn now and loved forever. We believe in timeless classics that endure beyond seasons and trends, creating pieces that feel personal, lasting, and endlessly wearable. Because with classics, you can never go wrong.

 

More than just dressing women, we hope to become part of the moments that matter most, from life’s biggest milestones to the quiet, intimate gatherings that stay with us forever. Our hope is that the pieces you wear alongside these moments become just as meaningful over time. 

As Christiana continues to grow, so does our vision for this journey. What began with clothing has evolved into Christiana Home, allowing us to bring the same warmth, elegance, and intentionality into the spaces women create for themselves and their families. Moving forward, we hope to continue building a world that feels distinctly Christiana, always centered on beauty, connection, and thoughtful living.

 

At the heart of Christiana are the pillars that continue to shape everything we do.

 

Timeless with a touch of feminine elegance is true to the essence of Christiana. We believe femininity carries a quiet strength that is soft yet assured, graceful yet powerful. Through refined silhouettes and delicate details, our designs are created to make women feel elegant in a natural and effortless way.

 

Attention to detail is at the heart of everything we do. Behind the effortless feel of every Christiana piece are thoughtful design decisions that make each style feel unique and intentional. From construction to finishing touches, we carefully consider every detail so you can simply wear each piece with ease and confidence.

 

We believe confidence begins from within. When you wear something that feels true to who you are, it changes the way you carry yourself. A Christiana woman’s confidence is never loud or forced. It is grounded within her, and from there, it naturally radiates outward.

 

 

Designed by Filipinos. Made by Filipinos. In support of Filipinos.

Being proudly Filipino made has always been deeply important to us, not only in the way we create our products, but also in the communities we choose to support. For the past ten years, Christiana has partnered with Happy2Help, an organization that provides literacy and feeding programs for children, as well as livelihood training for prisoners and unemployed women.

Through this partnership, we hope to uplift lives and create a better tomorrow. We believe that even in small ways, we all have the ability to make a meaningful difference in our country. More than building a brand, it has always been my hope for Christiana to become part of something larger than itself — something that creates lasting impact and changes lives for the better.

Through Christiana, I hope that we can all come together and support one another as we grow, all together in style.